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Choose Your Customer
Searching for your perfect customer? Change your thinking and your approach, and start earning more. You have handmade work for sale. Who will buy it? You may be under the impression that you have...
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Tips for Taking Art Commissions
You may sell your artwork retail, wholesale, or on consignment, but chances are that at some point you will get a request to work on a commission. Here’s how to make it a painless process. “Kody”...
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“Starving Artist” is a State of Mind
The way you think can hold your business back. Do you have a mindset that is ruining your sales? Artists often have fears that they just can’t make it in business, and many times they are right....
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What’s the Most Effective Art Marketing Method?
Email marketing outstrips all other ways to reach your target audience and get results. Here’s why. When marketing your handmade work, you reach out to others to capture their attention and lead...
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Plan a Profitable Holiday Sale
Thinking of opening your studio or renting a space for a holiday sale of your handmade work? Use these tips for a successful event. Announce your event early and often. If you want your holiday...
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Spread Your Price Points to Gain New Collectors
Are your prices diversified? Capture more business by reaching new markets and new customers. When you make a sale of your work to a customer, do you know what their next logical purchase from you...
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Selling to the Heart
Why do customers buy handmade work? It’s often a matter of the heart. “Tales of My Life” by artist Helen Kagan What does your handmade work provide for your customer? Most people would agree that...
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An Interview with Victoria Price
Victoria Price, daughter of actor Vincent Price, will be a speaker at our upcoming Santa Fe Art Business Summit. We caught up with her to discuss her thoughts on artists, collecting and creativity....
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How Direct Mail Marketing Can Boost Your Art Business
Is direct mail old fashioned? Maybe… but it provides another method of outreach that can help grow your business. Your inbox is probably always full, but your mailbox may not be. Direct mail, in...
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Pet Portraiture as a Business
Pet lovers know how important their animals are to them, both as companions and family members. These artists offer commissioned pet portraits, created in a variety of different styles and mediums...
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